The headline read "Pope says no to married priests." It grabbed my attention, in part because my brother is a (celibate) priest, and in part because a friend's son-in-law is, in fact, a married priest. So what would the article have to tell me... Nothing at all about married priests if seemed! It described how the Pope had addressed various items brought up in a letter to him--how he supported environmental issues and wanted groups to move forward, etc. But, it said, he didn't address the suggestion that allowing married priests might be a good idea in that particular situation... so maybe he sort of said "no" by default, maybe... And I felt cheated. I should have known better. Headlines are clickbait for readers. Click more and the owner of the site earns more. So who cares the article matches the headline's attraction? Book titles might look like clickbait too. We want the reader to pick up the book or click on Amazon's "look inside"